Today lots of adverts are on streets, in the buses, at bus stops, in TV, radio or even in newspaper. Every advert exists because people who produce those adverts try to say something to us. Not everyone can decode this message, but most of us are pressured by adverts to buy something. If you are strong you can be resistant to these adverts and everyone can have chance to buy what he needs and stop buying things which are advertised.
Many adverts pressurise young men and women to be slim and beautiful. Sometimes that type of adverts try to say that to be beautiful you have to buy this make up but not another one, because this one is the best. Adverts for cosmetics companies like L’Oreal use the slogan ‘because you are worth it’ to encourage consumers to buy their products.
Also there are fast food adverts that say you should eat only fast food which isn’t very healthy and makes you fat, fast foods like McDonald’s or KFC have been criticised for their advertising campaigns that target young people. Their adverts promote toys that would appeal to young people. The toys in the advert are only available as part of a Happy Meal. McDonalds and Burger King also release meal deals to help with the marketing and promotion of new blockbuster films like Spiderman and Indiana Jones.
Lot of most popular brands like Nike or Pepsi use the biggest stars like Thierry Henry, Ronaldinho or Robert Carlos to promote and attract people to buy them. The companies want to be associated with these star football players because they are internationally known. They are young and very successful people who the audience admire. Famous footballers are used in lots of Nike TV adverts and billboard posters around the world.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment