Wednesday 8 October 2008

Adbusters!

Adbusters Media Foundation (called Adbusters or the Media Foundation) is a not-for-profit, anti-consumerist organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia, Canada. They describe themselves as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age."

The foundation publishes Adbusters a 120,000-circulation, reader-supported activist magazine, devoted to numerous political and social causes, many of which are anti-consumerist in nature. Adbusters has also launched numerous international social marketing campaigns, including Buy Nothing Day and TV Turnoff Week and is known for their "subvertisements" that spoof popular advertisements.

Adbusters want to stop us before buying any things from adverts like brand new nike shoes because you paying only for sign of nike, the same shoes without that sign could be half price cheaper than with that sign.

I think that few people will agree with adbusters, but rest of them still will buy famous brand products.

Adbusters have very difficult mission to do because adverts are everywhere, I did a project which says that i have to make picture of every advert which I saw in 5 minutes time at city centre during this project I saw about 70 adverts in 5 minutes, but I did not see any from adbusters. So here we can see that it is not easy to beat the advertising industry. Also it is not easy to raise money to be at every shop or bus,they have to beat a £17 million advert industry which produce lots of adverts every day.

2 comments:

City College Norwich Media said...

Hi Seb,

Could you add some information about why Adbusters are against advertising; does everybody agree with the Adbusters philosophy? What criticisms are there of Adbusters? Information is on the gcseproject1 blog

City College Norwich Media said...

Hi Seb,

I asked you to do some more work on this bit of your blog last month. Please make adjustments to your report and upload onto your blog. Guy